Before this development, the same kind of communal voice was only handled in the forums, and to reach any kind of conclusion about anything, one would have to spend hours upon hours reading other people’s opinions with little to no chance for sharing your own thoughts or asking your own questions. Ideas, strategies, likes, and dislikes can all be put out in the open in a way that is fun and efficient. People can now gather together as a group and discuss the action taking place in real-time. There are several reasons that make this a game-changer for the online gambling industry and gamblers alike. As of recently, it is now possible to watch as people stream their online gambling experience to the world. Online gambling companies have noticed the opportunity that Twitch offers and have begun to respond.